Our reason for being
Dreamcatcher was established in 1991 before Nelson Mandela was released. As leading African Sustainable Development Organisation, we were founded to kickstart social change through inclusive social-enterprise development in struggling communities affected by the Apartheid system. South Africa is blessed with incredible diversity in cultural encounters and unsurpassed nature.
Historically the tourism offering had many shortcomings including the lack of locally owned enterprises, and geographical exclusion with the benefits of tourism not being shared throughout the awesome country. Tourism hotspots led to over tourism, and the rich cultural diversity not being affirmed and celebrated. Tourists were being short-changed and not experiencing the ‘real’ South Africa and its incredible people.
Dreamcatcher was founded by Anthea Rossouw to address these challenges through offering authentic community-based experiences where visitors and locals engage. For sustainable futures Dreamcatcher places humanity at the heart of tourism and its peripheral services leading to positive socio-economic growth and environmental protection.
Nelson Mandela’s plea to all South Africans was: ‘To work together to create a better future for all our people’. Through the inclusive, integrated Dreamcatcher model developed by our founder, every visitor and local enterprise realises Mandela’s vision whilst tangibly contributing to the UN Sustainable Development Goals.
Over the past 30 years we have developed unprecedented globally recognised expertise in people-centered destination development and bespoke experiences celebrating the people and environments of South Africa, which tourists never knew existed. Join us on your next African journey!